Help Homeless Dogs with "Hotel for Dogs" Ticket

Here’s a great fundraiser we just learned of: PEDIGREE® Food for Dogs is partnering with DreamWorks Pictures and Paramount Pictures for the “Hotel for Dogs” movie to raise money for homeless animals. Pedigree is urging moviegoers to “See the movie. Help a dog.” For every ticket purchased to “Hotel for Dogs,” the PEDIGREE® brand will make a donation to help shelter dogs, up to $250,000.

The movie, which stars Emma Roberts, Lisa Kudrow, Kevin Dillon and Don Cheadle, starts January 16, 2009. “Hotel for Dogs,” based on the Lois Duncan book of the same name, is a family film about two children who convert an abandoned hotel into a dog paradise for the dog they’re asked to give up.

Donations will go to The PEDIGREE Foundation, a non-profit organization that provides funding to 501(c)(3) status animal shelters and breed rescues. Created by the brand in late 2007, by the end of this year the foundation will have distributed more than $1 million to over 500 shelters and breed rescue organizations across the US.

You’ll also be seeing the slogan “See the movie. Help a dog.” on everything from customized television ads to popcorn bags in participating theaters.

For more information:
• visit http://www.hotelfordogsmovie.com
• visit dogsrule.com

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