The Shelter Pet Project Launches 1st Ad Council Pet Campaign
September 24, 2009 by Paris and John
Filed under News
We just had a chance to go through all the humorous PSAs designed for the new The Shelter Pet Project…with talking animals and an upbeat tone, we hope they’ll catch the attention of many potential pet lovers! (It seems so many ads cover this incredibly sad topic in an understandably downbeat way…but hopefully viewers will see the humorous spots and think how fun–not sad–it would be to add to the family with a visit to a local shelter!)
The campaign is a joint effort of The Advertising Council, The Humane Society of the United States and Maddie’s Fund. The Shelter Pet Project is the first national PSA campaign to bring together the largest animal welfare organizations and many shelters across the country for one unified goal – to increase pet adoption. Presently about three million healthy animals are euthanized annually because a home can’t be located for these pets.
Along with the PSAs, the campaign includes a chance to become a Facebook fan and take a pledge to adopt a pet on Facebook. You can also follow the effort on Twitter to receive tweets about adoptable shelter pets, and view the new PSAs through YouTube.
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