What’s New: Wisdom Panel Insights DNA Test
September 15, 2009 by Paris and John
Filed under Dog News
New Product: Wisdom Panel (TM) Insights
What It Is: cheek swab DNA test for mixed breed dogs testing for more than 170 breeds. Within three weeks, dog owners are e-mailed an official Ancestry Report of the dog’s genetic background.
Manufacturer: Mars Veterinary (TM), a division of MARS® Incorporated
In Their Words: “We’re excited to give dog owners easier and more affordable access to the best-in-class canine genetic analysis to help them understand what breeds make their dog so special,” said Dr. Neale Fretwell, chief geneticist at Mars Veterinary. “But it’s not just about curiosity. The smarter you are about your dog’s past, the smarter you can be about his future.”
Availability: Wisdom Panel Insights is now available for mixed-breed dogs across the U.S. online at www.wisdompanel.com.
Price: $79.99
Coming Soon: October 2009 marks the launch of Wisdom PanelTM Professional, which will eventually replace the current Wisdom PanelTM MX product. This blood-based mixed-breed dog genetic test will be offered exclusively through veterinarians and will be capable of detecting more than 200 breeds, types and varieties with unprecedented accuracy. Going above and beyond breed detection, the test will pre-screen for 14 breed-related diseases, predict a puppy’s adult weight range and offer the most comprehensive breed database of any DNA test in the market.
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