maurices Rescues & Runways Spotlights Shelters
August 30, 2010 by Paris Permenter and John Bigley
Filed under News
For the second year, retailer maurices is teaming up with local shelters to shine the spotlight on the thousands of adoptable pets. During the month of September, the Rescues and Runways program will join the forces of over 760 maurices stores, the ASPCA, and local animal shelters to raise money for shelters with many stores hosting fashion shows featuring models walking the runway with pets in need of a home. During last year’s Rescues and Runways events, more than 1,000 pets were adopted.
In conjunction with the ASPCA® (The American Society for the Prevention of Cruelty to Animals®), maurices hopes the event will raise awareness of and support for homeless pets.
“Animal shelters across the country need our support – this has never been more apparent than it is today,” said John Schroeder, maurices Senior Vice President of Stores. “Last year, we were overwhelmed and inspired by how many maurices customers stepped up to the plate by supporting our Rescues & Runways campaign. It set the tone for us to make this year’s campaign bigger and even more meaningful.”
During the month of September, more than 750 maurices stores in 44 states will accept monetary donations through the Rescues & Runways drive. Several stores will also be collecting pet supplies, with all financial and supply donations going directly to their local animal shelter partner. In addition, many stores will host Rescues & Runways fashion shows with local models wearing the latest fall looks from maurices and walking the runway with pets that are available for adoption. Customers who show their support for Rescues & Runways will receive a coupon for 20 percent off one regular-priced item.
In celebration of the bond between people and their pets, maurices will sell its exclusive Friends for Life charm in stores and online from now through October 31, or while supplies last. Pet owners can wear half of the charm, and their pets can wear the other half. The Friends for Life Charm is $5, and for every charm purchased, $2.50 will go to the ASPCA to support its national programs.
“What we love about this campaign is that there are so many simple but powerful ways people can help,” said Elysia Howard, Vice President of Marketing & Licensing for the ASPCA. “However people choose to get involved – either through buying a Friends for Life charm, donating to their local animal shelter, or even welcoming a pet into their home through adoption, they will be doing their part to help save animals’ lives.”
The ASPCA will receive a minimum donation of $50,000 from maurices, with the ultimate goal of raising more than $100,000.
For more information:
- visit www.maurices.com
About Paris Permenter and John Bigley
DogTipper publishers Paris Permenter and John Bigley are a husband-wife team of full-time writers. The couple has authored over two dozen books and 2,500+ magazine articles.
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