Iams Home 4 The Holidays Campaign Underway

The holiday season is fast approaching, and while many of us may find ourselves dreaming of a white Christmas, millions of homeless animals are dreaming of the day that they will have a forever family. Turning their  wishes into reality, Iams– in partnership with the Helen Woodward Animal Center and 3,500 animal organizations around the globe– has launched their annual Home 4 the Holidays campaign to find loving families for 1.5 million orphan pets and provide 5 million bowls of food for shelter dogs and cats.

“Pet homelessness is an epidemic in our country and many animal organizations look to programs like Iams Home 4 the Holidays to help drive families to our centers to see these amazing animals,” said Mike Arms, founder of the adoption drive and president of Helen Woodward Animal Center. “We’ve been a part of the adoption drive for 12 years now and have really seen the benefit of what this program can do for animals, our employees and the families who adopt.”

The option of adoption is heaven sent for homeless pets, and animal lovers can read true tales of happy tail waggers on Adoption Angels, a chronicle of the adoption process conveyed by new pet parents which can be found on Iams Facebook page.

Through January 4, 2011, animal lovers can be guardian angels for pets in need simply by purchasing a specially marked package of Iams dog or cat food. For each package purchased, Iams will donate one bowl of food to a participating animal organization. Also, fans of Fidos and felines can “like” Iams Facebook page, or the videos, messages or photos posted, and Iams will donate up to 100 meals to orphaned pets per each “like” or comment.

“We’re very proud of the fact that we’ve helped more than 4.6 million animals find homes over the last 11 years,” said Maria Beatriz Rodriguez, Iams general manager. “Our core mission has been and remains to reduce pet homelessness through adoption. However we want to empower everyone to get involved and make a difference so we created the Bags 4 Bowls program. Our goal is to find homes for 1.5 million animals and provide 5 million bowls of food – that’s a lot of permanent homes and meals for millions of deserving animals.”

For more information:

• visit www.facebook.com/iams

You might also like these posts: