The Band Perry Launches Purina Contest

Country music trio The Band Perry, who climbed to the top of the Billboard charts with their single “If I Die Young,” is helping canines live the good life through their promotion of the Purina® Dog Chow® Double Dog Dare Contest.

The singing siblings– who count two Corgis and two Great Pyrenees among their family members– invite Purina® consumers to not only try its better-tasting than ever dog food formula risk-free, but to submit a ‘double dog dare’ to the pet food company that could benefit our barking buddies in need.

Through February 28, 2011, animal lovers can send in a Rover-related dare of their choice– refurbishing a neighborhood shelter, organizing a dog walk across the Brooklyn Bridge, creating the ultimate dog house…as Heather Gettys, Purina® Dog Chow® Senior Brand Manager, says, ” If you ever thought, ‘I wish Dog Chow would …’ here’s your opportunity to see if your idea will come to life.”

Purina® Dog Chow® will undertake three submitted dares– one in March, April and May of 2011, and will award the writer of each Grand Prize winning entry $5,000, a year’s supply of Purina® Brand Dog Chow® Brand Dog Food, and a two-year supply of Purina® Brand Dog Chow® for one dog donated to a local animal shelter in each of the Grand Prize Winners’ communities.

For more information regarding the Double Dog Dare contest and to retrieve a $2 printable coupon for a bag of Purina Dog Chow or Purina Puppy Chow:

• visit www.longliveyourdog.com/daredogchow

Take a behind-the-scenes look at the Grammy-nominated group The Band Perry and their canine companions in the following clip:

Photo Credit: PRNewswire/ Purina Dog Chow

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