Petco Unveils New Logo
August 19, 2011 by Paris Permenter and John Bigley
Filed under News
On your next trip to Petco, watch for the new logo and tagline. Soon all of the 1,100 Petco stores will feature the new logo with its tagline, “where the healthy pets go.”Along with a more contemporary looking logo (now in all lowercase letters), the dog and cat icons, Red Ruff and Blue Mews, got a fresh look as well.
“The update to our logo reflects the fresh, forward-looking company that Petco is today. Our new visual identity better reflects the new Petco – healthy, active and contemporary – while retaining the essence of the brand, its warmth and our passion for pets,” Petco Chief Marketing Officer Elisabeth Charles said. “As our customers sought out higher quality products for their pets, we increased the number of natural and organic pet food brands available in our stores. As sustainability became a pressing issue for many, we introduced Planet Petco, our environmentally friendly range of products. Our new logo and tagline is our way of sharing the news of our evolution with the broader pet-loving community.”
About Paris Permenter and John Bigley
DogTipper publishers Paris Permenter and John Bigley are a husband-wife team of full-time writers. The couple has authored over two dozen books and 2,500+ magazine articles.
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