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Rescue Dog Tries for Super Bowl Ad Glory

December 7, 2011 by  
Filed under Celebrity Dog News, News

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A rescue Rover saves the day in a video created for the 2012 Doritos Crash the Super Bowl contest, and uses her moment in the spotlight to help shelter Spots in the process.

Passed over by numerous potential pet parents during her days at a Humane Society, now all eyes are on Sasha as the charismatic canine shines in “Good Doggie,” one of the top 10 most-viewed videos out of the almost 4,000 commercial contenders which are vying for Super Bowl ad victory.

Endi Entertainment director De Veau Dunn has created a clip that combines entertainment with education, as the ad ends with a request that viewers visit SaveADogDay.org, which is dedicated to publicizing the success of rescue dogs and the animal lovers who support them. Save a Dog Day’s main goal is to establish a national day of recognition dedicated to supporting animal rescue programs, encouraging volunteering at animal shelters and the humane society, as well as bringing awareness to this growing problem.

“We’re really excited about what’s happening with the video,” said Dunn, “but it’s more valuable that Sasha’s life has brought attention to the urgent need for dog adoption. There are a lot of dogs and cats that don’t get rescued, especially if they’re not puppies or kittens anymore. They really need our help.”

Sasha with director De Veau Dunn

Will Sasha– who donates a portion of her acting earnings  to help rescue shelter dogs and cats– dominate the field of entries and have audiences cheering during football’s finest hour, just like last year’s champ, Oko Nono the pug? No matter the outcome of Crash the Super Bowl 2012, Sasha is already a winner thanks to the pet parent who gave her a second chance at life, but if “Good Doggie” makes it to the finals, fans of Fidos can help the canine-centric commercial tackle the competition through online voting, which begins January 4, 2012.

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Photo Credit: PRWeb/Endi Entertainment

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  • http://www.optimumhealthcolonics.com Karen

    This is a really great story. I love this blog, finally someone publishing stories of hope! You go Sasha!!!

  • Lissa Marie

    I love this story! As a mom to a rescue dog it warms my heart to know she got a second chance and is now doing something to help other animals in need. I hope she goes all the way to the Super Bowl!

  • Chance

    I’ve never been that interested in past Super Bowl commercials, from Doritos or anyone else, but this has caught my attention. The fact that there is actually a good cause that I can get behind makes the difference I think. All the best of luck to Sasha and her commercial!

  • http://www.pk-pt.com Patti

    Touchdown, Sasha! I hope her story helps lots of other good doggies and cats find happy homes. Let’s see Good Doggie at the Super Bowl, too!

  • http://Www.saveadogday.org Bonnie

    Just read a post about this on Facebook, great story Grace! From an animal shelter to Celebrity dog news? I bet her owner is shocked. Go Sasha – Go!

  • jame W.

    What a charming dog. I want to see this go all the way! Seems family friendly too, perfect for the big game.

  • Dani

    OMG – what a great story. I found about this on twitter – some one should contact the Humane Society, this could be really good for their fund raising and saving some dogs!

  • http://profiles.google.com/jmcc01 J McC

    The Doritos folks should make it a policy to use rescued dogs/animals in their commercials.  That would be a huge boost to the attention these animals need in order to be adopted to forever homes.

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