Iams Home 4 the Holidays Finds Homes for 1.26 Million Pets in 95 Days

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Hooray…we’ve got some great statistics to share with everyone today! As you’ll remember, from October through the beginning of January, we selected our Adoptable Dog of the Day every Monday through Friday from the list of shelters and rescues participating in Iams Home 4 the Holidays. We just received the numbers from this year’s drive…and it was a very happy holiday for MANY dogs, cats, and other animals!

In the 95 days of the program, 1,267,541 animals were adopted! Since it began 13 years ago, Iams and founding partner Helen Woodward Animal Center, along with more than 4,000 animal organizations from across the globe, have helped a total of 7,034,989 pets find forever homes.

“In just three months, we’ve saved the lives of more than 1.2 million animals and have given them a second chance at life and love,” said Mike Arms, founder of the adoption drive and president of Helen Woodward Animal Center. “Not only is this a huge victory for these pets, but for the thousands of people working in animal organizations around the world who have dedicated their lives to helping end pet homelessness.”

During the campaign, Iams also met its goal to donate 5 million meals to pets in need through its annual Bags 4 Bowls* program which encouraged consumers to “paw it forward” by engaging in activities that would result in food donations to participating organizations, such as: “Like” the Iams Facebook page; download and share custom online adoption announcement and holiday cards and badges; and purchase specially-marked bags of Iams cat and dog foods.

2011 Iams Home 4 the Holidays Milestones

Following are a few key highlights:

  • Dogs win by a nose –This year, more dogs were adopted, with 651,224 finding new families, compared to 595,000 cats and 21,317 other pets (including rabbits, reptiles, horses, birds and more);
  • Millions of pets now have homes – Since 1999, a total of 7,034,989 animals have been adopted through the program;
  • Cards for a cause – More than 1,000 cards were created and shared from the Iams Facebook page, generating thousands of meals donated;

“We care deeply about the health and well-being of dogs and cats and are so proud of the successes associated with our pet adoption drive,” said Maria Beatriz Rodriguez, Iams general manager. “From the millions of families and pets who have been impacted over the years, to the 10 million bowls of food we’ve donated through our Bags 4 Bowls program since it began last year, we’re dedicated to this cause and already looking ahead to what’s next.”

The 2012 program will begin in October. To learn how to get involved and make a difference in the life of an orphaned pet, visit

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About Paris Permenter & John Bigley

Paris Permenter and John Bigley are the award-winning authors of over 30 pet and travel books as well as the founders and publishers of CatTipper and DogTipper.