Queen of cuisine Rachael Ray will give shelter pets a taste of the good life thanks to her involvement the third annual ASPCA Rachael Ray $100k Challenge.
A competition of compassion, 50 animal shelters across the country will invent innovative ways to engage the communities and find forever homes for at least 300 more orphan Fidos and felines during the months of August, September and October 2012 than they did during the previous time period in 2011.
The shelter which achieves the greatest increase in lives saved during the three-month time span will receive a $100,000 grand prize from the ASPCA and Rachael Ray, while the shelter in second place will win $25,000. The contestant that does the best job of getting their community involved in the paws cause will also win $25,000. Those organizations that do the best in their divisions will be eligible for between $5,000 and $40,000 in additional grants. Entries for the Rachael Ray ASPCA $100K will be accepted starting March 13, 2012.
Back for this year’s contest is the two-week-long “qualifying heat” during which shelters will have to be voted in by their fans and supporters. And the root of the contest remains the same: the ASPCA challenges shelters to work with their communities on innovative new approaches for increasing adoptions and reuniting lost pets with their families.
A proven recipe for success, shelters that participated in the challenge during the contest periods over the previous two years have saved the lives of 101,263 dogs and cats.
“All my life, I’ve been an advocate for animals and a supporter of animal welfare groups,” said Rachael Ray. “My love for animals and for my pit bull, Isaboo, inspired me to create a pet food called Nutrish to raise money for animals in need. I donate 100 percent of the proceeds from the sale of Nutrish to organizations like the ASPCA so they can implement programs like the $100K Challenge and support shelters around the country.”
Ray continued, “I have made a personal commitment to helping the millions of cats and dogs each year who find themselves in shelters and are in need of a second chance at a new home and a better life. By partnering with the ASPCA for the $100K Challenge, we will help animal shelters across the country to get more homeless cats and dogs out of shelters and into the loving homes they deserve.”
For more information regarding the 2012 ASPCA Rachael Ray $100K Challenge:
Photo Credit: Nutrish/PRNewswire