Instinct Raw Pet Food a Sponsor of Betty White Roast

Tickled pink to take part in honoring a funny lady who has tickled our funny bones for decades, Instinct Raw natural pet food happily stepped into the role of a sponsor for the Friars Club’s recent roast of animal-loving A-lister Betty White.

A pal to all with paws, the Hot in Cleveland star couldn’t resist giving a cuddle on the red carpet to the evening’s tail-wagging attendee, Uggie from the Academy Award-winning movie The Artist. According to the skilled Spot’s trainer/doggie Dad Omar von Muller, the photogenic Fido who gained fame for his performance in the salute to silent cinema is a big fan of Instinct Raw. “It’s great that Instinct provided us food while we were attending the Betty White Friars Club Roast in New York City because that’s what he eats when he’s at home,” said von Muller.

“Instinct is a proud sponsor of the Betty White Friars Club Roast,” said Robert Bennett, CMO at Nature’s Variety. “Betty White is an icon across the world and is well-known for her animal advocacy. When we found out from Uggie’s trainer, Omar von Muller, that Uggie eats Instinct Raw and would be alongside Betty White at her roast, we knew it was a natural fit for us to be part of.”

Made by Nature’s Variety®, Instinct diets for pets are pure grain-free and gluten-free nutrition. Available in raw frozen diets, dry kibble, cans, freeze-dried raw, raw frozen bones, and biscuit treats, Instinct products can be found in more than 7,000 retail pet stores in the United States and Canada and through select online retailers.

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Photo Credit: Business Wire

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About Grace Sydney

Grace Sydney is the Assistant Editor of and, covering celebrity-related rescue news. She operates the @HollywoodDogs Twitter account sharing information on celebrity fundraising for rescues and shelters.