Pet Pro Profile: Furlocity

Selecting a boarding facility is no easy task…but a new booking and search engine is about to make things much easier! Furlocity is designed to search, compare, review, and book your pet’s next boarding facility. Today we chat with Andy Smit, Founder and CEO of Furlocity, about this unique service of interest to all pet lovers!

Please describe Furlocity.

Furlocity is the world’s first comprehensive booking/search engine for pet boarding services and pet accommodations. Furlocity allows pet owners to search, compare, review and book their next pet boarding facility stay all in one sitting. Just think, “Expedia/” meets the Pet Boarding/Accommodations Industry!

What made you decide to create this type of business?

Originally, my business partner/wife and I were contemplating another potential idea relative to the Veterinary industry. The concept surrounding Furlocity was scheduled for phase 2 of our initial business plan, however, ideas evolve and epiphanies happen! Thus, we revisited the concept/idea of Furlocity (i.e. pet boarding services, etc.) after hearing friends and family as well as total strangers frequently discussing the concerns/logistics behind boarding their pets (i.e. best furry friends/babies/pseudo-children) at a trustworthy pet establishment and the hassles of doing so.

After extensive research, we realized there was a much greater need/demand within the pet boarding industry. Before Furlocity, the only means by which pet owners could find and book a stay were limited to basic internet searches and traditional methods (i.e. Yahoo, Google, Bing, calling facilities directly, etc.). In general terms, folks are much too busy these days to go through so many steps. Hence, we/Furlocity were determined to help make booking your next pet accommodations/boarding as easy as booking your own fun vacation!

That was the pivotal moment Furlocity/we truly came to be and have not looked back ever since. Oh yeah, one minor detail I forgot to mention….OUR EXTREME PASSION and LOVE FOR ANIMALS!!!

Where are you based?

Furlocity, Inc. is based in “America’s Finest City;” sunny San Diego, California.

Can you tell us about your background and how you came to work with pets?

Great question! The majority of my professional background entails sales, key account management, strategic partnerships, people management and leadership within the Technology, IT and Telecom domains. Over the course of my career, I have been involved with several startups from which I have gained great knowledge/experience as well as inspiration/motivation to ultimately start something of my own. In all honesty, I never even imagined that I would be launching my first company in the pet industry. In retrospect, my passion for animals coupled with new technology and novel ideas—I truly believe Furlocity is meant to be!

Can you tell us about your pets?

My wife and I have two furry feline children (i.e. cats). One named Eisenhower, but little Eisie for short (Fyi, the name had nothing to do with any political affiliations…plus, Eisie is bipartisan:-). She was not named after the former President; rather Eisie was actually named after a monkey that my wife previously trained to use computers at The Scripps Research Institute. Then there is Chloe. Chloe is one the smartest cats in the world. Let’s just say that if there were an IQ test for cats, then Chloe would be a genius (borderline too smart for her own good)! Chloe is a calico and just recently turned 5 years old.

What else would you like the readers of to know about Furlocity?

The best way to paint a picture…. You have a vacation planned but don’t know whether you should take Fido or board him at a top notch boarding facility. You decide to board him. What’s next? You remember your friend telling you something about this site called Furlocity where you can book a stay for Fido based on price, reviews and amenities. You think, let me try it! You search, compare and book your stay with the facility you like and off you go. You forgot your flight was at 7am. No problem, I will book a pet taxi to pick him up and drop him off. Phew, that was incredible. You didn’t have to call or search multiple sites. You get back and your rate your stay 5 stars! We send you a message letting you know that you earned loyalty points for your stay and that you are on your way to a free night for Fido. Pet accommodations simplified!

What’s next for Furlocity?

It has been an exciting year for all of us at Furlocity! We have been working hard day in and day out to prepare for our upcoming launch in the San Diego Market. Our initial BETA pilot will only allow for booking in San Diego with more cities added on shortly. We really think that pet owners will enjoy the ease of booking a pet boarding facility with us 24/7! If you would like us to notify you when your city is available to book then go to our website and enter your email address.

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Disclosure: This is a sponsored post on behalf of Furlocity.

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About Paris Permenter & John Bigley

Paris Permenter and John Bigley are the award-winning authors of over 30 pet and travel books as well as the founders and publishers of CatTipper and DogTipper.