Miranda Lambert Shines Spotlight on Launch of Shelter Dog Feeding Project

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Miranda Lambert, who climbed to the number one spot on the country music charts with her single “Heart Like Mine,” holds a top spot in the hearts of dog devotees for her heart-felt efforts to help companion animals in need. The proud pet parent of six adopted dogs, the founder of Muttnation Foundation has saved the lives of countless cats and canines, and now the Grammy Award winner has teamed with PEDIGREE® Brand to shine a spotlight on the search for the next communities to benefit from The PEDIGREE®  Feeding Project.

“I’m amazed every day by the unconditional love I receive from all of my adopted dogs. That’s why it means so much to me to partner with PEDIGREE ® , a brand that truly believes in finding dogs loving homes as much as I do,” remarked Miranda Lambert. “PEDIGREE ® knows that there are so many communities that have an abundance of homeless dogs, and together we want to help. That’s why we’re asking people to nominate their community at Facebook.com/PEDIGREE and spread the word about this incredible program. Every nomination helps raise awareness for dog adoption.”

The platinum-selling recording artist with a heart of gold officially launched the PEDIGREE® Feeding Project “Choose the Next Community” nomination period on January 22nd at The Americana at Brand in Los Angeles.

To nominate a community that would greatly benefit from the PEDIGREE Feeding Project, dog devotees can:

  • Visit Facebook.com/PEDIGREE and click on the “Choose the Next Community” tab.
  • Listen to Miranda Lambert as she explains why The PEDIGREE® Feeding Project is so important to her in the video seen above.
  • Nominate a community. Submit stories of special dogs in your life, share photos and videos to let PEDIGREE® Brand know what sets your community apart.
  • Share Miranda’s video with friends and encourage them to nominate their community.

Since starting with Nashville and Chicago in 2012, PEDIGREE® has already helped more than 4,000 shelter dogs receive professional nutrition through The PEDIGREE® Feeding Project.

“When shelters don’t need to worry about how they are going to be able to feed their dogs or pay for the food, resources become available to expand and promote adoption programs,” said Jeff Hingher, senior brand manager, PEDIGREE® Brand. “Through The PEDIGREE® Feeding Project, we are able to do what we do best – provide shelter dogs with access to premium nutrition, and help these great dogs find loving homes.”

As a result of the support from PEDIGREE® Brand, shelters in Chicago and Nashville were able to save anywhere from $40,000 to $100,000 a year, which allowed them to participate in activities such as off-site adoption events, expanding the audience of potential adopters; as well as update their facilities to provide a more home-like environment for the dogs, which helps the dogs transition more easily into their new loving home.

Nominations will be accepted through February 28, 2013. In March, Miranda Lambert and the PEDIGREE Brand will announce the names of five communities which have been chosen as finalists in the search. America’s votes will decide the next communities to participate in The PEDIGREE Feeding Project, with the winning communities announced in mid-2013.

Disclosure: Pedigree paid the travel expenses to Nashville for the DogTipper editors to learn about the Feeding Project, including a stipend for our participation. All opinions, as always, are entirely our own; we’re so excited to spread the word about ways to help adoptable pets!

Photo Credit: PRNewsFoto/PEDIGREE Brand, Rick Diamond/Getty Image

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About Grace Sydney

Grace Sydney is the Assistant Editor of DogTipper.com and CatTipper.com, covering celebrity-related rescue news. She operates the @HollywoodDogs Twitter account sharing information on celebrity fundraising for rescues and shelters.