Scooby-Doo Promotes Shelter Adoption with America Adopts PSA Contest

Caper-cracking cartoon canine Scooby-Doo is joining with school children nationwide to shine a spotlight on the option of shelter adoption.

Canine-and cat-loving kids are invited to participate in the third annual Mutt-i-grees “America Adopts” PSA Contest, a nationwide initiative to raise awareness of the availability and desirability of Mutt-i-grees® thanks to the Mutt-i-grees Curriculum– a unique approach to teaching children social skills and compassion, while also highlighting the individual characteristics and needs of Mutt-i-grees®.

The Mutt-i-grees® Curriculum was developed by The Pet Savers Foundation, in collaboration with the Yale University School of the 21st Century, and is funded by The Cesar Millan Foundation.

The PSA Contest is open to schools that teach children in any, or all, of the following grades: Pre-K through Grade 12, with submissions being categorized by grade levels: Pre-K & Kindergarten; Grades 1-5; and Grades 6-12.

The PSAs will be judged by a panel of experts based on sincerity, creativity, originality and persuasiveness of encouraging animal lovers to adopt a pet from a shelter.

To participate, eligible schools must submit a creative Mutt-i-grees PSA video that motivates Americans to adopt a pet from a shelter, with all videos containing a mention or inclusion of America’s favorite character canine, Scooby-Doo.

The three First Place winners will receive a package consisting of:

$2,500 Educational Grant
A surprise visit to the winning school by the Publishers Clearing House
(PCH) Prize Patrol, Scooby-Doo and the Mutt-i-grees Team
100 Mutt-i-grees T-Shirts

Three Second Prize-winning schools receive:

$1,500 Educational Grant
50 Mutt-i-grees T-Shirts

Three Third Prize-winning schools receive:
$1,000 Educational Grant
25 Mutt-i-grees T-Shirts

Carrie Palmer Weber Middle School in Port Washington, New York took home top prize in last year’s contest with a touching video featuring a bullied boy who forms a bond with a homeless dog.

For more information and to view year’s winning video:

Photo Credit: PRNewsFoto/Mutt-i-grees Curriculum

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About Grace Sydney

Grace Sydney is the Assistant Editor of and, covering celebrity-related rescue news. She operates the @HollywoodDogs Twitter account sharing information on celebrity fundraising for rescues and shelters.