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Animal Planet Unleashes Puppy Bowl X Feb. 2nd

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While only time will tell which team will win the Super Bowl™, all of the 66 doggie draft picks from shelters and rescue organizations across the country and Puerto Rico who will charge on to a pint-sized playing field on February 2nd will win the hearts of TV viewers when Fido-loving football fans huddle around their television sets at the start of Puppy Bowl X.


Marking a decade of dogged devotion to canine cuteness, Animal Planet will begin the countdown to the showdown with the Puppy Bowl Experience at Discovery Times Square in New York City. Held in collaboration with the ASPCA®, the free week-long event (from January 27th through February 1st) will include a Hall of Fame featuring the history of the Puppy Bowl; interactive booths complete with the chance to smooch a pooch at a ‘kissing booth’ and a tail-gate area with games and face painting and the opportunity to call a game in a press box.   Potential pet parents can also meet some adorable adoptables who hope to play a ‘home game’ with a loving forever family as the ASPCA with the Mayor’s Alliance for NYC’s Animals host on-site adoption events daily between 4 p.m. – 7 p.m. To find out more, visit Discovery Times Square’s website at


Before game day fans can view profiles of 11 all-star puppy players and create their own team when Animal Planet unleashes its first-ever fantasy draft. On the big day, fantasy leaguers can keep track of how their favorite four-legged football players are doing with live stat updates on screen and a leaderboard online.


When the ruff and tumble players take a break it will be time for the Kitty Half-Time Show, featuring 30 adoptables from Animal Care and Control of NYC. The meowing menagerie will perform a domino tumble and cool kitty Keyboard Cat will tap into his inner Bruno Mars for a rendition of “Locked Out of Heaven. ”


The big game will also include big guest stars like internet sensation Lil Bub of Animalist’s Lil Bub’s Big Show, who will check in throughout the game from her Chicago studio, and furry first responders representing police dogs across the New York region, who will take to the field for the National Anthem.

On game day viewers can help to determine which canine quarterback or tail-wagging wide receiver should win the title of MVP by voting in a poll at


When the game is over, viewers can find out about past players who have scored a touchdown in life by being adopted. For the last nine seasons, hundreds of orphan pups have appeared in PUPPY BOWL, and on Dog Years: Life After Puppy Bowl fans can take
a look at some of those lucky dogs and their new adult lives, while Pup Close and Personal follows select players home for an inside look on their journey to the grand gridiron.

Puppy Bowl X— which will also include referee Dan Schacher, penguin cheerleaders, sideline reporter Meep the Bird, top 10 lists with highlights from past Puppy Bowls and show staples like the water bowl cam, a kiss-cam and aerial view from the blimp– will air a total of six times on Super Bowl Sunday.

For more information:

Photo Credit: Animal Planet/Damian Strohmeyer

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About Grace Sydney

Grace Sydney is the Assistant Editor of and, covering celebrity-related rescue news. She operates the @HollywoodDogs Twitter account sharing information on celebrity fundraising for rescues and shelters.