As the Grand Marshal of the Guinness Book of World Record-holding Mardi Gras-themed parade, the St. Louis-born celebrity waved to an estimated 10,000 spectators as he led reveling Rovers clad in canine costumes through the streets of Soulard, Missouri, all to help a paws cause.
“I love nothing more than hanging out with m’dog, Wacha, so I jumped at the chance to lead the Beggin Pet Parade,” said Cohen, doting Dad of the aforementioned rescued beagle-foxhound mix. “How fun to be able to bring people and their pets together in my hometown for a good cause!”
Following the promenade of pups, pooches and their proud pet parents partied to hits performed by the twice Grammy-nominated band Barenaked Ladies, cheered for the flamboyant frocks of Fidos participating in the costume contest, with a terrier mix named Jack being crowned the parade’s King, a poodle named Checkers winning the title of Queen and Welsh Terriers Rozi Z, Zizi Z and Magi Z being proclaimed Most Loyal Subjects.
A happening with heart, the parade raised more than $17,000 for Open Door Animal Sanctuary– a non-profit animal rescue and adoption organization in the St. Louis area– through the $10 registration fee required for each pet participating in the parade. Registered pooches received a free Beggin’ Party Bag filled with Mardi Gras beads, Beggin’ brand dog treats and a certificate of participation.
For more information about the parade, including photos and highlights,please visit www.beggin.com/pet-parade and www.facebook.com/beggin or search the hashtag #BegginPetParade on Twitter and Instagram.
Photo Credit: PRNewswire; AP Photo/Purina, Whitney Curtis