ANNIE The Musical Helps to Raise $1 Million for Shelter Dogs

When the curtain comes down on the Tony Award-winning musical Annie’s run on Broadway on January 5, 2014, the audience will applaud both outstanding performances by the cast and the production’s outstanding efforts to help animals who have a “Hard Knock Life.” The show which has always offered the role of Sandy to a real-life […]

ANNIE The Musical Celebrates Adopt-A-Dog Month

Applauding new pet parents for choosing the option of adoption, the Broadway production of ANNIE is celebrating Adopt-a-Dog month by offering tickets to the Tony Award®-winning musical to New York City-area dog devotees who welcome an orphan Fido into their heart and home by the end of October. From October 15th through the 31st, animal […]

Join the #FeedingProject to Help Feed Dogs!

In just a few hours, we hope you’ll join us on a Twitter party to help feed homeless dogs! As you know, we’re ambassadors for the PEDIGREE® Feeding Project, an initiative to help feed adoptable dogs around the country. This program has been underway in Nashville and Chicago but now it’s expanding…and PEDIGREE® would like […]

Social Donation: Pedigree and YouTube

We’ve got another new, easy, and FREE way you can help dogs with your social media participation! As part of its “Every Dog, Dog Show,” PEDIGREE® is going to donate a bowl of food to dogs in need for each share or “like” for the above video. Their goal is 500,000 bowls! If you can’t […]

Help Pedigree Feed Shelter Dogs

Here’s a fun and free way you can help shelter dogs! Through 11pm ET on February 14, Pedigree Adoption Drive is hosting “Every Dog, Dog Show.” Share a photo of your dog or tell your pup’s story on the Pedigree Facebook page, and they’ll donate a bowl of food (up to 500,000 bowls!) to rescue. […]

Pedigree Names “Write a Post, Help a Dog” Food Recipient

You’ll remember at BlogPaws we asked many of our fellow bloggers to help us with the “Write a Post, Help a Dog” campaign by Mars Petcare US. For each post, Pedigree was providing food to shelter dogs. We’ve received word that PEDIGREE® not only met the promised amount of food but increased the donation amount […]

Pedigree Extends Dogs Rule Gear Discount

A couple of weeks ago, we told you about the special BlogPaws discount Pedigree was offering on its “Dogs Rule” gear (everything from super cute tees to dog bowls to collars). The special discount has been extended  through September 30, 2011. Whether you attended BlogPaws or not, you can use the coupon code (and get […]

Help Dogs Displaced by Irene #dogsrule

We talked with many bloggers during BlogPaws about Pedigree’s blogger initiative but, just as a reminder (or if you weren’t at BlogPaws), don’t forget that you can feed shelter dogs with your blog post! For each blog post, Pedigree will donate 20 pounds of dog food to shelters impacted by this weekend’s Hurricane Irene, up […]

Pedigree Launches “Write a Post, Help a Dog” Program #dogsrule

As you know, we’ll be attending BlogPaws this week to meet up with other pet bloggers and pet company representatives. We’re being sponsored by Pedigree and will be helping them publicize the Pedigree Foundation “Write a Post, Help a Dog” initiative to raise food and money for needy dogs! This 501(C)(3) nonprofit organization provides grants […]

Betty White’s Pedigree Foundation PSA

Hickory the Scottish Deerhound wasn’t alone in winning the hearts of dog devotees during the broadcast of the Westminster Kennel Club Dog Show. Perennial pal to pets Betty White and a cuddly canine called Yogi also stole the spotlight in a PSA for the PEDIGREE Foundation. One of three adorable adoptables from the spcaLA chosen […]