Subaru Game Day Dog Walk Event, Feb. 6, 2011

Instead of an all-day football marathon on “Super Sunday,” how about taking a healthy break for a dog walk? Subaru of America, Inc. is hosting the new Subaru Game Day Dog Walk Event on February 6.

How to Join: You can pledge to walk you dog either on the Subaru website or their Facebook page; you’ll  see an up-to-the-minute tracker that streams a live count of the number of dogs walking across the country. If you  join on Subaru’s Facebook page, you can also submit a picture and story of your dog. Pledge to walk your dog on game day at or

Free Dog Gifts: While supplies last, those who are participating in the Game Day Dog Walk Event will be sent free MVP doggy gift packs.  Free doggy MVP packs include Subaru-branded water bowls, Frisbees, plush stuffed animals, blankets, engraved dog tags personalized by Subaru of America and much more.

On Super Sunday, Subaru of America will take the road less traveled by other automotive companies by foregoing traditional Big Game advertising and sponsoring Animal Planet’s “Puppy Bowl VII.”

Subaru of America has one of the highest dog-ownership rates among all automotive companies. The 2011 campaign also features new commercial spots – viewable on and on Subaru’s YouTube Channel – where consumers can see Subaru’s two favorite dogs, Olive and Zelda, driving around in the snow. The ‘Dog Tested. Dog Approved.’ campaign and Game Day Dog Walk Event also highlights Subaru’s partnership with the ASPCA.

Photo: PRNewsFoto/Subaru of America, Inc.

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Paris Permenter and John Bigley are the award-winning authors of over 30 pet and travel books as well as the founders and publishers of CatTipper and DogTipper.

  • KouKanamiya

    Thanks for this! I signed up and pledged but am a bit confused as to where is this supposed to take place. I can’t find any information on this. Help!