Tackling the misconception that small is synonymous with spoiled, football star A.J. Hawk and his chihuahua Todd are a part of Mighty Dog’s defensive team, determined to prove that pint-sized pooches and their pet parents defy stereotypes.
“As a big guy who is the proud owner of a four-pound Chihuahua named Todd, I want to help spread the word that small dogs make a perfect companion for anyone, regardless of sex, age, stature or lifestyle,” said Hawk, who is 6’1″ tall and weighs 247 pounds. “Todd is my best friend because he is fun-loving and adventurous, and he has no idea how small he is. He has a Mighty attitude that makes me smile and I just love to hang out with him.”
No doubt blind-sided by a survey which states that people consider diminutive dogs pampered (68%) and yappy (66%), and the people who parent them spoiled (54%), high maintenance (52%) and usually female (69%), with only 17 percent of Americans perceiving a man who parents a small dog as “macho,” the Green Bay Packer is inviting manly men to proudly proclaim their passion for petite pets by entering the Mighty Dog® “Big Guy, Small Dog” Contest.
To enter, include a short essay (150 words or less) describing why a Big Guy selected a small dog for a canine companion and how you share a Mighty life together filled with fun and everyday adventures. Pet parents or a family member/friend can enter a Big Guy and his barking buddy on their behalf. The entry must also include a photo of the Big Guy with his little dog. Entries for the photo/essay contest will be accepted through June 1, 2011.
An outside judging panel will choose up to 30 finalists, each of whom will receive a year’s supply of Mighty Dog® food for small dogs. The finalists will be featured on the contest website, where consumers can help to select the final 11 Grand Prize winners. The voting period will run from June 22 through July 6, 2011. A.J. Hawk will also judge the up to 30 finalists to help select the 11 Grand Prize winners using the following criteria: appropriateness to contest theme (40%); quality of essay (35%); Mighty personality (25%).
The 11 finalists with the highest combined judging and voting scores will be named the Grand Prize winners and will each receive a trip to Los Angeles, Calif., with their small dog companion to take part in a professional photo shoot. Their photo may be included in the Mighty Dog® “Big Guy, Small Dog” 2012 calendar, which will feature A.J. Hawk and Todd. The calendar will be available for download on the Mighty Dog website in 2012. A happening with heart, for every calendar download the Mighty Dog brand will make a $1 donation (up to $10,000) to Adopt-a-Pet.com, a non-profit pet adoption charity.
In addition to the opportunity to be featured in the 2012 Mighty Dog “Big Guy, Small Dog” calendar, the 11 Grand Prize winners will receive $1,000 and a three-day, two-night trip to Los Angeles for the photo shoot.
For more information:
- visit www.mightydog.com
Photo Credit: PRNewsFoto/Nestle Purina PetCare Company