Does your dog have an Instagram account? We post Barli and Tiki photos frequently on our @dogtipper Instagram account, especially from our day trips and outings–but they don’t have a dedicated account all their own.
We received this fun guest post from OnBuy Pet Supplies; they used estimates based on the last 12 most recent posts from each account, using the maximum average to calculate earnings (based on data pulled Dec. 2019). After reading these numbers, you might just be signing up for an Instagram account for YOUR dog or cat!
Interested in the rise of petfluencers, OnBuy Pets Supplies used Influencer Marketing Hub’s Instagram earnings calculator to discover how much the popular pets of Instagram are earning per sponsored post.
OnBuy Pets Supplies found that per sponsored post, the top five on the list have the potential to earn more than the monthly salary of a qualified nurse in the USA who, according to Pay Scale, earns $5,282.75.
Why are Companies Hiring Instagram Pets?
10% of consumers said they were likely to purchase a product promoted by a famous pet face, compared with the 3% who would consider purchasing a product from a celebrity endorsement, according to Marketing Profs.
The trend for online pet pages has been continuously increasing in popularity, gaining millions of likes and earning staggering salaries from brands who pay for sponsored posts.
Brands such as Claire’s Accessories and LuminoCity have taken full advantage of this opportunity by creating deals with some of the biggest petfluencers of Instagram including Doug the Pug, Smoothie the Cat and White Coffee Cat.
Who’s the Top Earning Instagram Pet?
Top dog is Jiffpom! This Pomeranian has 9.6million Instagram followers, holds a Guinness World Record and now earns the most money per Instagram post – with potential earnings of up to $32,045.
Who’s the Top Earning Instagram Cat?
Second is Nala Cat cashing in up to $14,253 per sponsored post to her 4.3million followers.
More Instagram Dogs and Cats
In third place is Doug the Pug who benefits a maximum potential earning of $12,851 for one sponsored post to his 3.8 million followers.
Grumpy Cat sadly passed away in May 2019, however, the account is still frequently posting and has the potential to accumulate up to $9,100 per post, ranking as the fifth highest earning petfluencer.
Collectively the 15 highest earning pet accounts have a combined “likes” total of more than 19,163,350 and 44.3 million followers on Instagram* – which is more than the population of Canada.
Which Country Has the Most Insta-famous Pets?
Pets from the USA rank highest, with only three of the 15 pets living outside of the USA – Smoothie from the Netherlands, Maru from Japan and Maya from Germany.