Kathy Ireland, who rose to supermodel stardom in front of the camera, is about to make home life picture perfect for our four-pawed pals by embarking on a ‘pet project’.
Partnering with Worldwise (the company behind SmartyKat®, PoochPlanet® and Petlinks® merchandise), kathy ireland Worldwide® (kiWW®), will develop a line of home decor friendly pet products with the Worldwise® team and market the collection under the brand kathy ireland Loved Ones™.
Kevin Fick, Worldwise® CEO commented, “As a company Worldwise® is excited to partner with Kathy Ireland and her team at kiWW® to develop a line of solution based pet products unique to the market.” Kevin continued, “Kathy makes a great partner, she brings both her design savvy as well as her knowledge of what it means to be a busy parent to both the two-footed and four-footed child. Kathy’s design sense combined with Worldwise’s ability to create innovative and solution based products is a winning combination.”
A model Mom to canine companions Sparky, Grace and Delilah, Ireland stated, “We have never thought of ourselves as pet owners, rather, we are the trusted guardians for these very special Loved Ones. kiWW® and Worldwise are committed to making the world a better place for all pets and the families who love them.”
kathy ireland Loved Ones™ will be unleashed in March 2014 at Global Pet Expo in Orlando, Florida.
Photo Credit: PRNewsFoto/Worldwide