We are eagerly (really, really eagerly) awaiting cold weather here but know that winter can be a hazardous time for many locations…for both two- and four-legged residents. We’d like to help spread the word about the “National Keep Pets Safe in Winter Day” scheduled for the first day of winter, December 22.
This public service campaign from Morton Safe-T-Pet® brand ice melt and the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) runs through January 2012. The purpose of the campaign is to share important pet safety tips with as many pet owners as possible to help reduce winter weather-related pet injuries and fatalities. You’ll find tips on Morton’s website and Facebook page.
How You Can Help
As part of the campaign, Morton is making a $20,000 donation to the ASPCA…and you can help increase that donation! For every unique Facebook fan “like” received on Morton’s Facebook page from Oct. 1 through Jan. 31, 2012, Morton will donate $1 to the ASPCA, up to $55,000. This additional funding from Morton will be used by the ASPCA to raise awareness about the importance of proper winter pet care and safety.
“Pet owners should know the importance of keeping their furry friends safe during the winter, which is what we hope to raise awareness about by teaming up with Morton for this public service campaign,” said Elysia Howard, vice president of marketing and licensing for the ASPCA.
Morton brand manager Sara Matuszak added, “The world looks different to pets when it’s covered in ice and snow. We are proud to offer animal enthusiasts a chloride-free ice melt that’s safer for pets in cold weather areas, and now by collaborating with the ASPCA on the ‘National Keep Pets Safe in Winter’ campaign, we hope to make a bigger difference in the lives of millions of pets and their owners.”
(PRNewsFoto/Safe-T-Pet)
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